Bootstaff
Bridging AI with People
Our mission is to help companies realize that AI is only part of the picture and people bridge the gap.
ABOUT
We are experts in fully automating your business
After spending nearly a decade working in Business Intelligence,
Sam founded Bootstaff with the realization that after spending nearly a decade working in Business Intelligence, that there was a major need for a BPO organization that focused on AI just as much as Analytics. Prior to founding Bootstaff, Sam was previously the Head of Analytics and Data at Kin Insurance (Insurtech) for 3 years, leading the Data Strategy, Business Intelligence and Data Engineering initiatives. Prior to Kin, Sam was a lead consultant at Deloitte Consulting in their Analytics & Cognitive practice, providing data strategy to Fortune 100 companies. Sam most recently was the Vice President of Product and Technology at a large Private Equity backed home services business. Sam is a former licensed CPA in the state of Michigan and has a BA in Accounting (w/ a minor in Economics) from Michigan State University.
Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make your dreams a reality. Are you ready to set your brand or business on the path to success? Give us a call today and see what we can do for you.

CORE VALUES
These foundational principles guide our actions.
Invested
We respect our crafts and care deeply about producing work that “just feels good.” This reverence results in us having an innately high bar for the quality of our work. No one has to ask us to make something the best - we do it by default.
Impactful
We do work that has meaningful outcomes for our clients, users and communities. Our work is intentional and resonates with real people and their experiences in the world.
Humble
We understand the value of perspectives beyond our own expertise. We strive for the best solution, no matter whose idea it is. It’s not about us - it’s about doing what’s best for our clients and their users.
Courageous
We are daring when taking on new opportunities. Driven by curiosity and confidence, we’re willing to face the unknown and do whatever it takes to get the job done.